AI or artificial intelligence is changing the way we shop, and this makes the experience better for both customers and businesses. Although it’s still costly and not widely available to smaller businesses, AI is making waves in the fashion industry. From helping businesses manage their inventory to improving marketing strategies, AI is transforming the shopping world. Let’s get into the details and know how AI and Fashion are changing the world.
How AI and Fashion Changing the Shopping Experience
AI is transforming the fashion shopping experience by making it more personalised and efficient. With virtual try-ons, customers can see how clothes, makeup, and jewellery look on them without buying first. Chatbots on websites answer common questions quickly, improving customer service. AI also suggests products based on your shopping habits, helping you find items you’ll love.
For businesses, AI helps manage inventory better and runs more targeted marketing campaigns. These innovations not only enhance the shopping experience but also help businesses avoid common business mistakes by streamlining operations and reducing costs. As AI technology advances, it will continue to shape the future of fashion and online shopping.
Top 4 Ways on How AI and Fashion is changing our shopping Experience
AI is revolutionising how we shop for fashion. From trying on clothes virtually to receiving personalised recommendations, AI enhances our shopping experience, making it more convenient and tailored to our needs.
1. Virtual Try-Ons
AI allows customers to try on clothes, makeup, and jewellery virtually. You can either upload your photos or use your camera to see how things look on you in real time. This helps people decide what to buy and reduces the chances of returns. While it may not work for every product, it’s worth exploring if it could benefit your business.
2. Chatbots
Another cool feature AI brings is chatbots. These are automated customer service tools on websites that can answer common questions quickly. If a chatbot can’t answer your question, it can direct you to a real customer service representative. Chatbots offer a simple and fast way to help customers, though some people may still prefer talking to a real person.
For example, in the open-ended and more intuitive model, a user might ask, “I’m looking for bodycon dresses shall I size up or down?” Then you can input information specific to those things to provide answers. Or you could keep it simpler and provide set questions that people can click on to find the information they’re looking for.
Not everyone will engage with a chatbot, but it provides another form of communication if someone does have a question. You should also make it clear that you also have a customer service team run by people if they want more information.
3. Personalised Product Recommendations
AI can also suggest products you might like based on your shopping habits. For example, if you’re browsing a website, you might see recommendations for similar products you’d like. This technology looks at things like your browsing history, what’s in your cart, and your previous purchases to offer personalised suggestions.
This can increase the amount people spend and show them products they might not have found otherwise.
4. Streamlining Business Operations
AI isn’t just great for customers; it also helps businesses run more smoothly. It can predict inventory needs, so businesses know when to restock and avoid overstocking.
AI can analyse past data and customer behaviour to forecast future demand, helping businesses save money and optimise their supply chains. It also supports more targeted marketing, making campaigns more effective and personalised.
AI is changing the shopping game, making it more efficient and enjoyable for everyone involved. Whether you’re a customer looking for the perfect outfit or a business trying to improve operations, AI offers exciting possibilities for the future.
